When I was umming and ahhing about giving up my stressful job in digital marketing at the end of 2016 and getting back to the one thing I genuinely love – writing – it was a series of blogs and podcasts that finally persuaded me to take the plunge. Chief among them was Joanna Penn’s The Creative Penn site, and her podcast. Not only a seemingly endless resource of useful, actionable information, but also inspirational in that she’d done it herself. In the grand scheme of a writing career, you could say Joanna’s is still in its infancy, and yet her energy and indefatigability means she’s got a great body of work out there already, as well as multiple strings to her bow.

That curiousity about the possibilities of self-publishing – new markets, new mediums – is one of the things that drew me out of the 9 to 5. So it was a pleasure to be able to contribute to Joanna’s site with a guest blog this week. It’s about marketing your own memoir when, like me, you’d struggle to be recognised beyond a very, very tiny demographic. I hope you find it useful.